Mystery Shop+ Your mystery shopper giving you direct video feedback
Put your senior executives back on the shop floor by giving them direct access to video feedback from your customers. If your board is separated from your customer feedback by charts and graphs, is the time right to give them direct voxpop style video feedback surveys via our revolutionary Mystery Shop+ service?
Video is a persuasive tool for business performance measurement.
Few things are more captivating than a good story. With online video views far surpassing most text-based content, telling the story of your customer journey in video has the potential to engage your staff more than ever before. The good news is that Videos ranging from professional productions to spontaneous interactions captured on phones all have the potential to be powerful.
If you need help developing a powerful internal communications plan, video is the method help bring your content to life.
With viewers spending about 100% more time on pages containing video (Source: Marketing Sherpa) you can be guaranteed that customer video feedback will be effective at delivering key messages.
Stimulating our Senses
Video draws on our senses, you get to hear and see the things that are otherwise left to interpretation. Together, audio and visual stimulus can often evoke a deeper connection, allowing viewers to engage with content on a much more personal and emotional level.
Humans Process Visual Data Better
“Visualization works from a human perspective because we respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Since we are visual by nature, we can use this skill to enhance data processing and organizational effectiveness.” Source: T-Science
Delivery of Key Messages
Collecting content rich videos is key to areas within a business which might not have direct interactions with frontline staff. Video completely removes the hierarchical structure within a business putting the ‘Voice of the Customer’ directly in front of the Chief Executive.
Short and Sweet
We know that because Senior Management teams are often short on time video length is also important. According to Wistia the longer a video is, the lower its retention. Videos under 1 minute enjoy 80% viewer retention up to the 30-second mark, while videos 2-3 minutes in length only experience 60% retention.
Our VoxPop videos are no more than a minute in length a give you the key highlights of the store experience.
Stop Reading this and Take a Look for yourself
If you looking to give your retail mystery shopping customer experience programme a boost watch our VoxPops Video Feedback Surveys to see how some of our customers have been engaging with our clients through video. We can also conduct covert video mystery shopping which can be used to record the entire experience from the customer viewpoint.