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Housebuilder Mystery Shoppers

As part of our mystery shop service for housebuilders and property developers, we are able to adapt our mystery shopper approach to meet the needs of your brand, from new home customer enquiries, through to the show home viewings and customer follow up.

We can also provide you with an analysis of your competitors allowing us to feedback on housebuilder incentives and additional services which are offered. 

Measure the marketing suite knowledge in the following areas:

  • Benefits to the customer of buying a New Home​
  • Show home customer journey and assessment of the house viewing process
  • Explanation of sales incentives and purchasing methods
  • Knowledge of Stamp Duty Land Tax (SDLT)
  • Sales representative knowledge of Quality Assurance, National House Building Council (NHBC)
  • Snagging checks on completion
  • Fixtures and fittings and enhancements
  • Price negotiation techniques and deal closure
  • Reservation and cancellation knowledge

Checking the development and site standards 

  • Adherence to site safety requirements
  • Staffing levels and visibility of representatives
  • Health and safety signage and important notices
  • Parking and ease of access.
  • Marketing suite and sales centre audits

We will deliver your requirements by 


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