Trade Outlets
This sector can reap significant rewards from a well planned mystery shopping programme. This sector does present some unique hurdles but once overcome, our work has continued to prove to be of significant value.

We have conducted many successful programmes in builders merchants, trade outlets, hire centres and a variety of specialist outlets requiring specific trade knowledge.
As with any male dominated environment, we would recommend the use of recorded evidence such as recorded telephone calls and video recorded visits. Service can (occasionally) be seriously flawed in these environments and it is better to present staff with recorded facts rather than written opinion.
Recorded telephone calls work particularly well due to the fact that so much business is won or lost in this way in these types of outlets. The recorded call is streamed to the survey so that the reader of the report simply clicks on a player to hear the call whilst seeing how the location scored.
Our on-line reporting system allows fast distribution of results and in addition to a fully customised ‘dashboard’ which gives you an ‘at a glance’ view of performance, you also have access to a comprehensive suite of reporting and analysis tools.
01939 235 555

