Mystery Shopping Research Case Studies

Majestic Wine

Majestic Wine is a specialist wine retailer with over 200 stores across the UK. Majestic Wine prides itself on having a team that are truly wine enthusiasts (professionally accredited by the Wine and Spirit Education Trust – WSET) – always looking for exciting new wines and new ideas to share with their customers, as well…

Oasis Dental Care

Oasis Dental (also known as Bupa Dental Care) operates over 360 NHS and private dental practices across the UK and Ireland. Oasis Dental has over 2500 dental professionals supported by an expert customer care team and prides itself on offering an exceptional dental care experience to every patient – something that they continually measure and…


The heart and soul of the FOSSIL brand – its people, products and culture – is about a unique kind of inspired creativity. Representing the concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixed with a creative spirit and a sense of humour that extends into all its product offerings, graphics…

Explore Learning

Explore Learning has centres throughout the UK. The goal of the organisation is to provide enjoyable learning for children in a safe environment which fits around parents and guardians busy schedules. Over the past 15 years they have helped more than 175,000 children achieve their potential.

Leeds Building Society

As a proud mutual there are no shareholders in Leeds Building Society which means the entire focus of the society is for the benefit of the members. Leeds Building Society provide savings, mortgages, life planning and insurance products and has 61 branches throughout the country.

Just Eat

Just Eat is an online food order and delivery service. Acting as an intermediary between independent take-out food outlets and customers it’s the largest online company food ordering company in the UK. Just Eat allows consumers to order food from local eateries and get it delivered to their homes.


Operating across 539 sites,  Midcounties Co-operative aim to deliver a friendly local service to a loyal base of members and customers.  Business ethics run high on their agenda and this is evidenced in all aspects of their operation.