Mystery Shopping Gambling Operators

With online now the dominant gambling channel in the UK and research indicating that 450,000 children gamble very week is it time for operators to increase compliance monitoring of gambling and betting in general?

“New report indicates 450,000 children gamble every week” Source Gambling Commission

Gambling Operator Mystery Shop Customer Research

Gambling Operator Compliance Testing

Whether the venues are betting shops, bingo halls, racetracks or adult gaming centres, operators need to play close attention to those who use their services. Young people are particularly vulnerable and it’s in the gambling sectors best interest, both morally and financially to ensure those who are not legally allowed to gamble are challenged.

Of course, we can’t always tell by looking, how old an individual is. The risk to the operator and licence holder if it’s found to be negligent in this situation can be a large fine and enforced monitoring.

Gambling operators need to adhere to Gambling Conditions and Codes of Practice  which  helps them to ensure that they trade responsibly as part of the licence conditions.

Key elements included in codes of practice under section 24 of the Gambling Act 2005 are as follows:

  1. gambling is conducted in a fair and open way
  2. children and other vulnerable people are protected from being harmed or exploited by gambling
  3. assistance is made available to people who are, or may be, affected by problems related to gambling.

Compliance Monitoring for the Gambling Sector

Gambling operators don’t need to leave compliance to chance though. By building a robust compliance testing framework the risk of regulatory intervention can be significantly reduced. In addition, a proactive approach to under age sales testing as part of Challenge 21/25 also increases awareness amongst staff around the importance of regulatory gambling codes of practice.

Tern offer a range of uk mystery shopping services and age restricted testing, so whether you’re a pub, casino or racetrack there are some practical steps you can take to keep you the right side of the Gambling Regulator.

Our Gambling Sector Mystery Shop Coverage:

  • Pubs and Arcade FOBTs (Fixed Odds Betting Terminals)
  • Casinos
  • Bookies and Racetracks
  • Adult Gaming Centres including Motorway Services

2016 News Stories Relating to Gambling

MPs urge clampdown on bookmakers’ betting machines
UK Gambling Commission Issues Warning Over Underage Gambling

Other useful links

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