After years of running video mystery shopping programmes we understand the power of video to tell the story. Our VoxPop integration allows our mystery shoppers to capture a short ‘selfie’ video and upload this to their report. Typically our shoppers talk about how the experience made them feel and what they, as an individual, would like to see change about the service. This system delivers virtual face to face feedback and allows the shopper to speak directly to the client.
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How it Works
Our panel of mystery shoppers conduct mystery shop visits as normal then choose the option to provide a video feedback of the experience. Mystery shoppers love to provide their views and video adds an extra dimension which brings the numbers to life. Putting a face to your mystery shopping reports also acts as an additional validation to support key findings.
Take emotional narrative into the boardroom
Video not only provides more content than traditional written narratives, it also allows you to focus on the individuals’ emotion when speaking about their experience. For visits, which contain a focus on compliance and audit, video can be the key element which brings the story to life.
How the VoxPop feedback videos are formatted
Videos are recorded in a selfie format on the shoppers preferred device and shoppers then provide a short video summary of the store experience. Highlights can then be combined into show reel summaries which can be added to your reporting. Senior management teams are able see our shoppers give genuine feedback on the quality of service.
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