Under Age Sales Testing

Don’t fail a test purchase and lose your licence to trade!

Our under age sales testing and age verification services can be used where there is a need to protect your company and brand from incidents where your licence to trade can be affected.

By conducting age verification purchase reviews, you will be showing that your business is applying appropriate due diligence measures. This will help you to ensure that staff are fully trained and capable of dealing with the sale of age restricted goods and services.

Where failures are met as part of the Challenge programme, remedial training can be conducted by your team to demonstrate a pro-active approach to trading standards and other regulatory bodies.

Conducting age verification testing to adhere to Challenge 21 and Challenge 25 guidelines you can help to protect your brand reputation and licence.

 Our Under Age Sales Testing services can be used in the following areas:

  • Supermarkets and convenience stores
  • Hotels
  • Clubs / Pubs – alcohol purchases and on the door entry.
  • Department stores
  • Amusement/entertainment centres
  • Cinemas
  • Fireworks

In fact, anywhere legislation applies for purchasing goods we can place our mystery shoppers to report back the findings. We age profile our mystery shoppers and back this up with photographic evidence of appearance. All our visitors are between 18-23 years of age and should be challenged in relation to alcohol or age restricted products.

Conducting age related sales testing

Our young mystery shoppers will visit  your store or location to purchase an age restricted item and complete a report in relation to the visit (see the updated code of practice for age restricted products and services) .

Contained within the report will be factual information to support the score and outcome. Our  testing team are handpicked and qualified to carry out the work on our behalf.

We capture the name of the server or description and whether or not your staff are proactively asking for identification (age verification)  when  purchasing from the restricted sale item list?

We also audit other elements within your location to ensure the relevant posters (Challenge 21/25 )and warnings are presented at locations where either alcohol is sold or areas where an age restriction applies.

This gives an overall visit score separate to main Pass/Fail question and enables you to ensure that you are taking every measure possible to adhere to legal requirements.

Reporting the outcomes of the age test purchasing

Our test reports are stored within a secure online platform for senior manager review and distribution. If a compliance or training issue in relation to alcohol or any other restricted item is identified, you can then build a manager action plan for age related sales training within the platform.

Providing you with a transparent and auditable method of viewing where remedial action requested to help protect your business. The report data can also be used as evidence of due diligence and training should you ever face a challenge from a local authority or trading standards agency.

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Mystery Shop Reporting Dashboard

All mystery shopping reports are delivered through our intelligent software platform for fast and easy analysis of results. Use our custom dashboards for a quick overview or drill right down to analyse issues and opportunities – the choice is yours.

Our reports go beyond the simple delivery of one dimensional information and you can use our reporting to platform to aid you with training, development and motivation of your employees.

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