Tern are retail mystery shopping experts. We can provide a detailed review of your stores by providing anecdotal information and by capturing hard evidence. We do this by using our nationwide field team to complete detailed retail mystery shopper reports using a combination of customised mystery shopper surveys, video mystery shopping, audio recording and image capture.  Each survey and programme that we deliver is made-to-measure  for your retail model.

Supporting leading UK Retail brands

We support you by providing detailed customer insights whether you’re a department store, supermarket, clothing retailer or bank.  By conducting mystery shopping you will have a greater understanding of your strengths and weaknesses and this in turn will enable you to make positive changes to help you develop your customer service offer.

Our retail mystery shoppers can cover

  • Customer engagement
  • Rapport building and identifying customer needs
  • Commercial awareness and selling skills
  • Cashier service
  • Housekeeping, merchandising and POS material
  • Post sales communication and online fulfilment

Use retail mystery shopping insights data to:

  • Understand missed sales opportunities and implement training for improvement
  • Identify at store level areas of non-compliance to enable change to be instigated
  • Verify that advertising campaigns are launched on time and executed properly
  • Seek opportunities to improve the consumer journey through the store and increase buying opportunities

After the retail mystery shop reports have been completed you will have access to a comprehensive suite of reports.  Configured to your unique retail environment and delivered through our state of the art retail customer insights reporting dashboard.

Retail mystery shop reporting

  • Secure and easy online access to data and reports
  • Reporting available 24 hours a day, 7 days per week
  • Multi-platform reporting dashboard
  • Interactive reports allowing for a quick overview

Our experienced team will help you to reveal the story behind the numbers.

Services for the Retail Sector

Mystery Shop Reporting Dashboard

All mystery shopping reports are delivered through our intelligent software platform for fast and easy analysis of results. Use our custom dashboards for a quick overview or drill right down to analyse issues and opportunities – the choice is yours.

Our reports go beyond the simple delivery of one dimensional information and you can use our reporting to platform to aid you with training, development and motivation of your employees.

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