Automotive Mystery Shopping
How we conduct the automotive industry mystery shopping visits.
We can audit your business whether you're a vehicle showroom, tyre service centre or car hire company, by capturing hard evidence to assess areas of importance to you. We do this by using either video mystery shopping, audio device recording or getting our mystery shoppers to complete detailed written mystery shopping reports.
Watch the Testimonial Video
What can we cover:
- Showroom standards and presentation
- Test drive delivery and sales representative product knowledge
- Knowledge of automotive finance options and dealership event incentives
- Aftersales quality checking
With this information you can:
- Understand missed sales opportunities and implement training for improvement.
- Identify at dealership level, areas of non-compliance and poor service
- Verify that advertising campaigns are launched on time and executed properly
- Seek opportunities to improve the consumer journey from the initial enquiry
How we deliver the reports and visit analysis:
After the visits/reports have been completed you will have access to a comprehensive suite of mystery shopping reports delivered through our online dashboard.
“Maintaining the highest levels of service is paramount in our customer offer and Tern are key in enabling us to track service and build accountability into our personnel management." ...
We are happy to offer a free no obligation consultation