Country House Wedding Venues is a wedding venue business, managing enquiries and bookings for over 150 locations in the UK.
The wedding industry is extremely dynamic with couples spending on average £15,000 on a wedding (2017) – a large proportion of which is typically allocated to the venue.
Research has shown that many couples will visit only a select number of venues (doing most initial research online) so it is essential that first impressions count during wedding venue show rounds.
Country House Wedding Venues commissioned Tern to complete a quarterly programme video mystery shopping visits to review wedding venue show rounds. The aim was to gauge if the couples attending were being provided with the right information, monitoring the customer service provided and to ultimately measure how effective the visits were.
Tern worked with the team at Country House Wedding Venues to establish the key elements to be checked each visit, ensuring Tern’s mystery shoppers received clear information that would assist them in choosing a venue for their wedding.
Performed on a quarterly basis, the video mystery shopping service allows Country House Wedding Venues to see exactly what couples are looking for from each venue – allowing them to guide the venues on new requirements couples may be looking for, through to how to convert a walk around to a confirmed booking.
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