John Lewis – at what point does Video Mystery Shopping become an Invasion of Privacy?

In light of the complications John Lewis currently face, the feasibility of Video Mystery Shopping in today’s retail climate is called into question repeatedly.

As a company who advocates the use Video Mystery Shopping, we believe that there is no better substitute for seeing things from the customer perspective than by video. However, we would always recommend to our clients to be as transparent and upfront as possible with their employees. Making sure they are aware of the exact nature and purpose of such a programme.

Find out more about Video Mystery Shopping with Tern.