At Tern, we’re fortunate enough to meet and work with a range of business sectors. Most love the idea of mystery shopping, however as technology keeps advancing we are being asked how we can add extra interest for senior management teams. At some point most companies have considered using video, but video mystery shop isn’t always practical. To bring customers’ stories to life we have added an extra dimension to our standard written reports, VoxPop videos!
How does it work?
The VoxPop is a circa 1 minute ‘selfie’ video which the shopper makes immediately after their visit. They speak directly to the camera effectively giving you face to face feedback on how they felt about the experience. You get to hear the tone of voice and see the shoppers facial expressions as they bring your mystery shopping report to life. This short but powerful video is embedded into the standard mystery shopping report thus providing you with the hard stats and the softer, more subjective video feedback.
Coupled with NPS score data you can quickly group the videos into sentiment groups that support the mystery shopping data.
Quick visual overview
Video is quickly becoming the perfect tool which can add a qualitative element to quantitative mystery shopping research data.
Videos can be quickly combined into sentiment show-reels if required, allowing you to group multiple elements of video feedback by NPS rating or other important key surveys requested as part of the exercise.
If you’d like to learn more, then our video VoxPop feedback sessions could be a great addition to your mystery shop reporting. Give us a shout to find out more.