Mystery Shopping Case Studies
If you’re looking to build a business case for mystery shopping within your business you can view our example case studies below. These will give you some indication on how mystery shopping can be adapted to any sector where customer interactions take place, or audit and compliance checks are required.
Hotel Mystery Shopping Case Study
Crowne Plaza Hotels
Now that hotels chains have the ability to gather data about the customer experience from a wealth of detailed online sources it is more important than ever to understand customer experience from a different viewpoint. Mystery Shopping allows you to do just this and can really focus attention on your core standards. Tern conducts video visits to assess the performance and abilities of conference and venue sales for Crowne Plaza Hotels.
Automotive Mystery Shopping Case Study
Using video mystery shopping is common practice within the automotive sector and BMW Rybrook use Tern to help ensure that the customer journey is a smooth ride from start to finish. Our video shoppers support the process by evaluating the showroom interactions, test drive and finance offer stages.
Retail Store Mystery Shopping Case Study
Fossil use Tern to help ensure that staff sales techniques are fossil fit and deliver against the brand values. Mystery shopping the retail outlet store to measure performance and develop a solid awareness of the importance of great customer service.
“Maintaining the highest levels of service is paramount in our customer offer and Tern are key in enabling us to track service and build accountability into our personnel management." ...
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